The Record prefers ads submitted as high-resolution .pdf files or .tif image files. We can accommodate some copy that is neither digital nor camera-ready. The ad will be prepared and typeset by our layout staff for a fee of 10 percent of the total cost of the ad, with a minimum charge of $10.00. Please understand in advance that the print quality of your ad can be severely affected by the resolution of your image file.

Two important things to remember when designing an advertisement: we cannot run advertisements smaller than 1 column (1.8 inches) by 4 inches and we cannot run advertisements that are 5 columns wide. Both are due to layout issues with our specific paper.

Any advertiser placing four or more ads within the period of one semester (September-January, or January-May) will receive a 10 percent discount towards their total bill. The discount only applies when the intention to run multiple ads is clearly stated at the time of the placement of the first advertisement.

Invoices are sent out after each edition. A single tear sheet will be included unless the advertiser requests multiple tear sheets or full issues. Payments must be remitted within 30 days. No advertisements will be run for customers with an overdue balance of any amount. Delinquent payments (those over a month due) may be subject to a 10 percent additional charge per month. Severely delinquent payments will be relegated to an outside agency.

Payments can be made via check to The Williams Record or online at the following link:

Please send all advertising copy through email to the Advertising Manager ( and all payments to the Business Manager at the address below.

Advertising: 2014-2015 School Year

The Williams Record
Attn: National Ads
Paresky Center
Williamstown, MA 01267


Phone number: (413) 597-2289

Download our local and national ad guides below:

Local Print Advertisement Guide:

Williams Record Local Print Advertising Guide 2015-2016

National Print Advertisement Guide:

Williams Record National Print Advertising Guide 2015-2016

Online Advertisement Guide:

Williams Record Online Advertising Guide 2015-2016

 National advertising rates pertain to those businesses or individuals who are located outside Williamstown, MA.

Term of Payment: Net 30 Days

NOTE: A service charge of 1.5% per month will be charged after due date.

Circulation: 2000 in Williamstown and Subscriptions via the U.S. Postal Service

Publication schedule: Weekly on Wednesdays

Copy Deadline: Saturday afternoon, 5 days before ad is run

Depth of page: 21.5″

Width of page: 11.5 inches (six 1.8 inch columns)



Commencement Issue Advertising: 


Dear Senior Parent,


As the end of the year approaches and graduation draws near, we begin preparing our annual Commencement issue of The Williams Record. Distributed for free across campus on graduation weekend, the issue chronicles the past academic year through the eyes of the Class of 2016, serving as a keepsake. In addition to re-printing the best stories of the year, from campus headlines to sports victories, the issue includes a large section of messages submitted by senior parents and friends.


We invite you to add your own message of congratulation to The Record’s 2016 special Commencement issue. Most messages consist of a photograph accompanied by a note of congratulations or encouragement. If you would like us to design your message or have a special request, we are happy to help you make the most of your space.


When printed as part of the Commencement issue, the messages will appear on thick white paper, measuring 11 ½ x 15 inches, with high quality ink. The rates are as follows (sizes are measured width by height, and all ads are in grayscale):


Eighth Page (5x 3 inches)          $70.00

Quarter Page (5 x 6.4 inches)   $120.00

Half Page (10 x 6.4 inches)       $230.00

Full Page (10 x 12.8 inches)     $470.00


If you would like to place a smaller ad, please let us know and we will do our best to accommodate your request and determine an appropriate rate.


All messages are due by May 11. If you would like to use a digital photograph or message, please e-mail the photo or document to (JPEG or PDF formats are acceptable). If you would like to use a developed photograph, please send an original to allow for best possible reproduction and enclose a self-addressed stamped envelope. We will return all submitted materials by June 1. In either case, please clearly indicate the text of your message and how you would like for it to appear.


Payment is also due by May 11, 2016. We accept credit card payments online at and checks made out to The Williams Record. Please mail checks and materials to the following address:

The Williams Record

Attn: Senior Pages

Paresky Center

Williamstown, MA 01267


Please feel free to contact us for any reason at Our advertising board is coordinating the senior pages and would be happy to respond to any of your questions or concerns.


Thank you and congratulations on your soon-to-be graduate,


Stephanie Li ’18 and Dvivid Trivedi ‘17

Business Managers of The Williams Record